Demand for embroidered shirts more than quadrupled in two years

14:53 12 May Kyiv, Ukraine

In recent years, the number of embroidered shirts purchased in Ukraine has more than quadrupled, according to the statistics of the OLX service.

As of April 2023, the number of responses to advertisements for the purchase of embroidered shirts amounted to almost 30 thousand in 2023 against seven thousand in 2021.

Based on all the ads on the platform, the average cost of an embroidered shirt is now approximately UAH 1,300.

The leaders in the number of offers for embroidered shirts are Kyiv, Lviv, Ivano-Frankivsk and Kolomyia. Embroidered shirts from Kolomyia are in the highest demand on the OLX platform: since 2021, the number of reviews for an ad has almost tripled.
"Demand for embroidered shirts has also increased significantly in Kyiv. In 2021, the number of people who wanted to buy an embroidered shirt was small - less than 200 responses received ads on the OLX platform. Now the number of reviews from users about buying embroidered shirts in Kiev is more than 1000, and this is certainly a great trend," the service's analysts say.